Email Marketing Roles & Responsibilities
Learn how the EGO Digital Agency Email Marketing Team works together to plan, create, manage, and evaluate effective email marketing campaigns. Explore key responsibilities, team collaboration, email workflows, tools, quality standards, and The EGO Way while building a foundation for working on real email marketing projects.
Free
Curriculum
- 4 Sections
- 14 Lessons
- 15 Hours
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- Section 1: Email Marketing Team Roles10 ItemsLearn the key roles within the EGO Email Marketing Team and how each responsibility contributes to creating and managing effective email marketing campaigns.
- 1.1Lesson 1.1: Understanding the EGO Email Marketing Team6 Minutes
- 1.21.1 Quiz: Understanding the EGO Email Marketing Team30 Minutes10 Questions
- 1.3Lesson 1.2: The Email Marketing Account Manager12 Minutes
- 1.41.2 Quiz: The Account Manager Role30 Minutes10 Questions
- 1.5Lesson 1.3: The Email Marketing Strategist Role14 Minutes
- 1.61.3 Quiz: The Email Marketing Strategist Role30 Minutes10 Questions
- 1.7Lesson 1.4: The Email Marketing Copywriter Role14 Minutes
- 1.81.4 Quiz: The Email Marketing Copywriter Role30 Minutes10 Questions
- 1.9Lesson 1.5: The Email Marketing Designer Role10 Minutes
- 1.101.5 Quiz: The Email Marketing Designer Role30 Minutes10 Questions
- Section 2: Email Marketing Team Workflow8 ItemsLearn how email marketing projects move from client request and strategy through planning, creation, review, approval, and delivery.
- 2.1Lesson 2.1: From Client Request to Email8 Minutes
- 2.22.1 Quiz: From Client Request to Email30 Minutes10 Questions
- 2.3Lesson 2.2: Campaigns vs. Automations7 Minutes
- 2.42.2 Quiz: Campaigns vs. Automations30 Minutes10 Questions
- 2.5Lesson 2.3: Audience & Segmentation3 Minutes
- 2.62.3 Quiz: Audience & Segmentation30 Minutes10 Questions
- 2.7Lesson 2.4: Working With Other Teams6 Minutes
- 2.82.4 Quiz: Working With Other Teams30 Minutes10 Questions
- Section 3: Tools, Communication & Quality6 ItemsLearn the tools, communication practices, and quality standards that support effective email marketing teamwork and The EGO Way.
- 3.1Lesson 3.1: Email Marketing Team Tools & Workflow8 Minutes
- 3.23.1 Quiz: Email Marketing Team Tools & Workflow30 Minutes10 Questions
- 3.3Lesson 3.2: Email Marketing Quality Standards4 Minutes
- 3.43.2 Quiz: Email Marketing Quality Standards30 Minutes10 Questions
- 3.5Lesson 3.3: The EGO Way: Communication, Accountability & Teamwork6 Minutes
- 3.63.3 Quiz: The EGO Way: Communication, Accountability & Teamwork30 Minutes10 Questions
- Section 4: Application & Course Review4 ItemsApply what you’ve learned about email marketing roles, workflows, tools, and quality standards while reviewing how the pieces connect to support effective teamwork and client results.
1.1 Quiz: Understanding the EGO Email Marketing Team
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