Course Description

Social media is one of the most important parts of a modern marketing agency, but successful social media management requires much more than simply creating and posting content. Behind every successful social media account is a team of people responsible for strategy, communication, content creation, design, editing, scheduling, and performance.

In Course: Social Media Roles & Responsibilities, you will learn how the different roles within social media marketing work together to create, manage, and deliver effective social media services for clients. This course introduces you to the responsibilities of social media account management, graphic design, video editing, content creation, copywriting, scheduling, client communication, and performance tracking.

Throughout this course, you will learn how each role contributes to the overall client experience and how these responsibilities fit into the larger EGO Digital Agency workflow. You will also learn that working in a marketing agency requires flexibility, teamwork, communication, and the ability to take on multiple responsibilities as your skills develop.

The goal of this course is not simply to teach you how to perform one specific job. Instead, you will develop an understanding of the bigger picture of social media operations and how different responsibilities connect to one another to produce high-quality client work.

You will learn how an idea moves from strategy to content creation, how graphics and videos support a client’s brand, how content is prepared and scheduled, how client communication is managed, and how performance is monitored. You will also begin developing an understanding of the professional standards expected when working on behalf of EGO Digital Agency and its clients.

These concepts will prepare you for the hands-on social media training, creative assignments, client projects, and agency responsibilities you will complete throughout the apprenticeship. By the end of this course, you will understand the major social media roles within a marketing agency, the responsibilities associated with each role, and how you can contribute as a developing marketing professional and future EGO Digital Agency partner.

What You’ll Learn

✓ The different roles involved in professional social media marketing
✓ The responsibilities of a Social Media Account Manager
✓ The responsibilities of a Graphic Designer
✓ The responsibilities of a Video Editor and Content Creator
✓ How copywriting, captions, hashtags, and content strategy support social media
✓ How social media content moves from planning to creation, approval, and publishing
✓ How team members collaborate to complete social media projects
✓ How client communication and organization support successful social media management
✓ How social media performance and analytics are monitored
✓ How to work across multiple social media responsibilities as your skills develop
✓ Professional expectations, accountability, and quality standards for social media work
✓ How each social media role contributes to the overall client experience and agency workflow

Course Outcome

Upon successful completion of this course, you will understand the major roles and responsibilities involved in professional social media marketing. You will be able to identify how each role contributes to the social media process, understand how team members collaborate, and recognize the responsibilities required to deliver quality work for EGO Digital Agency clients.

You will also have a stronger understanding of how your skills can develop beyond a single role, preparing you to take on greater responsibilities throughout the apprenticeship and ultimately progress toward becoming an EGO Digital Agency Certified Agency Owner and future Agency Partner.